ZO-EE was founded in 2011 by Zoe Siu, a Hong Kong-based jewelry designer who celebrates an independent and handmade design ethos. In 2014, Zoe created the ZOEE Accessories Select Shop to showcase an international community of quality independent designers. The shop is envisioned as a platform for sharing, not only between independent designers from around the world, but also with the wider public, who are introduced to a variety of brand philosophies and craftsmanship behind the designs.

Zoe is passionated about promoting the art of knotting. She was invited to organize workshops to develop people's interest in the traditional art of knotting. Her workshop was once held at different international brands launch events like Germany sterling silver brand THOMAS SABO, Japanese brand MIKIMOTO, 45R, Finnish brand MARIMEKKO. Some ZO-EE individual workshops were also held in Hong Kong and Macau. In 2013, she was selected to be one of Hong Kong representative designers to do the exhibition in Belgium.